All About DBL

Design By Leonard (DBL) is a design-led brand bringing bold, feel-good energy to modern gifts and funky souvenirs. Far from the typical tourist trinket, our pieces are colourful, contemporary, and full of personality —made to spark joy, start conversations, and celebrate the places we love in fresh, unexpected ways.

Inspired by native birds, iconic wildlife, and cultural motifs, each design puts a playful spin on the familiar. We blend vibrant colours with clean forms to capture the spirit of Aotearoa—reimagined through a creative, modern lens.

At DBL, we believe souvenirs should make you smile and stand out for all the right reasons. Whether you’re a traveller, a local, or a thoughtful gift-giver, our products are made to be loved, shared, and proudly gifted—a true celebration of Kiwi identity in contemporary form.

For Wholesale enquiries, please click here.

Something about Leonard...

Tell us one thing we should know about you.
I’m the kind of person who obsesses over packaging before I even look at the product. Aesthetics matter. I believe good design should make you feel something — even if it's just a spark of joy or curiosity.

What’s your life motto?
Don’t blend in when you were born to stand out. Stay weird, stay wonderful.

What are you working on right now?
Bringing to life a new souvenir collection that doesn’t scream “tourist shop.” Think colour, character, and cultural pride — all in one cheeky design.

What inspires you?
Conversations with strangers, street art in foreign cities, and the unintentional beauty of everyday chaos.

What’s your next goal?
To create a capsule collection of wearable art — merging storytelling, heritage, and print in one bold fashion statement.

What keeps you going through the hard times?
Long walks, loud playlists, and reminding myself why I started in the first place.

Which one tool could you not live without?
My sketchbook — the messy, scribbled one that no one’s allowed to see (yet).